Archive for February, 2007

39% of Gen-Y Hate Their Jobs

Monday, February 26th, 2007

Americans hate their jobs more than ever before in the past 20 years, with fewer than half saying they are satisfied.

The trend is strongest among workers under the age of 25, less than 39 percent of whom are satisfied with their jobs. (more…)

Funny Gen-Y Student Answers to Math Problems

Monday, February 26th, 2007

Funny Math Problem - Curve (more…)

Generation Y Will Shift Focus of Media

Sunday, February 25th, 2007

That´s according to a new study from KPMG, which found that 44 per cent of people said television was their first port of call for news, followed by print - which was favourite for 28 per cent.

Just 13 per cent of those polled said that they preferred to use the internet to access news.

But it seems that these trends could be set for change, as those respondents from a younger generation were least likely to use the television to view news. (more…)

Generational talent management

Sunday, February 18th, 2007

In today’s workforce there are four generations working side by side – Veterans (60+), Baby Boomers (42–60), Generation X (26–41) and Generation Y (13–26).

Each of these generations has different attitudes and expectations about their jobs and careers. The generation entering the workforce, Generation Y (Gen–Yers), is increasingly different in some high–impact ways. (more…)

Marketers Target Generation C

Sunday, February 11th, 2007

As the memories of MTV and Generation X dim, more people are using the new label of “Generation C'’ when referring to their contemporary cohorts that lead the era of YouTube, eBay, Gmarket and DCinside. (more…)